Transforming a Heating Engineer’s Business with Genie AI and Digital Marketing
A heating engineer approached us in September with a clear brief: raise engagement on social media, generate new enquiries, and create automated customer and prospect journeys using Genie AI.
The client’s goals were ambitious but achievable, and we were excited to get started.
The Strategy
To meet these objectives, we implemented a comprehensive digital strategy focused on three key areas:
Creating Customer and Prospect Journeys
Designed and implemented pipelines in Genie AI to automate customer and prospect journeys.
Developed targeted email and SMS sequences to nurture leads and keep existing customers engaged.
Social Media Engagement and Content Creation
Created engaging content tailored to the client’s audience, including onsite video footage and customer testimonials.
Established and managed new social media channels on TikTok and YouTube, regularly uploading fresh, relevant content.
Took over social media management via Genie AI, ensuring consistent, high quality posts across all platforms.
Google Ads and Website Traffic
Set up and managed Google Ads campaigns to drive significant traffic to the client’s website.
Monitored and optimised ads to ensure high conversion rates, turning visitors into paying customers.
The Results
The outcomes speak for themselves, with impressive growth across all platforms and a surge in new business for the client:
Facebook: Views skyrocketed from 2.9K in September to 18.2K in October and 12.5K in November.
TikTok: From a standing start, videos reached an audience of 8,255.
YouTube: Videos amassed 482 views from zero in just a few months.
Google Business Page: Traffic increased by an astounding 71%.
The client’s visibility and engagement levels have dramatically improved, leading to a consistent influx of new enquiries and conversions. The combination of social media, content creation, and automation has streamlined operations and allowed the client to focus on delivering exceptional service to their customers.
The Client’s Feedback
The client is delighted with the progress we’ve made, praising the seamless integration of Genie AI pipelines and the high quality content driving engagement across platforms. They’ve seen a marked improvement in lead generation and customer retention, with significant growth in their business since we started working together.
Why It Worked
This success story highlights the power of combining automation with a robust digital marketing strategy. By leveraging Genie AI’s capabilities and focusing on engaging, audience specific content, we delivered measurable results that exceeded the client’s expectations.
Ready to Transform Your Business?
Whether you’re looking to automate your processes, enhance your social media presence, or drive more traffic to your website, our team is ready to help. Let’s work together to achieve remarkable results for your business, just like we did for this heating engineer.
