How a Multi Step Email Campaign Helped a Chiropractor Attract 10 New Clients

When it comes to maximising Black Friday promotions, targeted and well executed campaigns can make all the difference. Recently, we partnered with a chiropractor to design and implement a simple yet effective four step email campaign that turned their warm database into a steady stream of new business. Here’s how it all unfolded and what made it a success.

The Challenge

Our client, a chiropractor, wanted to leverage Black Friday to attract more clients and boost revenue. However, they needed a campaign that wouldn’t just shout into the void of general advertising. Instead, they needed a targeted approach that would engage their existing warm audience - those who already knew their brand.

The Solution: A Four Step Email Campaign

We crafted a focused email strategy that created urgency and delivered value, highlighting an exclusive Black Friday offer designed to entice quick action.

Here’s what the sequence looked like:

• Email 1: Offer
  The first email introduced the Black Friday offer, clearly explaining the value and encouraging immediate action.

• Email 2: Don’t Miss Out
  Sent one day later, this email reminded recipients about the offer and reinforced the urgency to act before it was too late.

• Email 3: Reinforce Offer and Testimonial
  Two days later, the third email provided additional context for the offer and included a compelling testimonial to build trust and credibility.

• Email 4: Last Chance
  Sent two days after the third email, this final message emphasised the limited time nature of the deal, creating a last minute push to drive conversions.

The Results

The campaign was a resounding success. By targeting the chiropractor’s warm database with a straightforward email sequence, we were able to cut through the Black Friday noise and drive meaningful engagement. The result? 10 new clients booked appointments, delivering both immediate revenue and potential long term relationships.

Why It Worked

• Warm Audience: By focusing on an already engaged audience, we bypassed the need to build trust from scratch.

• Clear Messaging: Each email had a specific purpose, with consistent reinforcement of the offer’s value.

• Strategic Timing: The sequence was spaced out to maintain momentum and keep the offer top of mind, leading to higher conversions.

Could This Work for Your Business?

This campaign is a perfect example of how small businesses can harness the power of email marketing to drive results. Whether you’re promoting a seasonal offer or just looking to connect with your audience, a well planned strategy can make all the difference.